Who is a Marketing Manager and What Does He or She Do?
Marketing Manager |
A marketing manager has to go through five important steps. These steps begin with market research and end with market control.
Market Research
Market Researching In China |
There are a lot of ways in which market research can be done. Some of the more popular techniques include statistical surveys, focus groups, test markets and ethnographic observations.
Target fixing
This is where the target customers are fixed. An estimate of the customers who will want to use the product are made. The business makes an estimate of the number of customers it wants within a specific time period. It uses data from market research to fix this target. The third step in this process is called marketing strategy.
Marketing Strategy
Marketing Strategy |
Marketing Mix
This includes the four P's of the market namely, Product, Price, Place and Promotion. The correct combination of the four Ps can lead to a successful marketing of the firm's product.
Marketing Mix |
Market Controlling
Market Controlling |
A series of tools such as market shares, the price premium that has been achieved along with the
measures of buyer loyalty is used to determine the success or failure of the brand. It also sees whether the combination of the four Ps in the marketing mix was made in the right way or not.
A person does not become a marketing manager in one day. Experience is required that usually begins from a low level job and works its way up.
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